A conflict between Alexa and Google Analytics
Both Alexa and Google Analytics are used to analyze the traffic and the visitors of a website. You will find the percentage of visitors from different countries in the website. But recently I notice a conflict between the two web tools. Recently I developed a new proxy and I found two different results when I analyze the traffic of the new proxy site. In the Alexa, it is showing that India shares about 71% of the total visitors in my new website and United States shares only 13.2% of the total visitors. The traffic analysis of Alexa tool is given below:
In case of Google analytics, about 60% of the total traffics are US origin and only 14% of the total visitors are from India. The two results are completely opposite but both the two tools are well known for analysis of visitors in the website. One question arises about the issue: Whether Alexa is more accurate or Google Analytics? The report of Google analytics is given below:
In my opinion, Google Analytics is giving more accurate result because the target of my website is US not India and therefore obviously there will be more visitors from US. And also the percentage of using proxy is more in US than India. The conflict arises because Alexa updates the database of users come from different countries very slowly and they give importance in the Traffic rank of the website not the demography. But Google updates the visitors from different countries regularly and therefore it gives more accurate result in this regard. Also Alexa is meant for traffic ranking and Google Analytics for analysis of the traffic.
If you depend on link or site selling as a form of monetization you’ll definitely want to increase your http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.
I am just talking about the conflict and not about the selling and buying of links. whatever be the intension of my website, it doesn’t matter and it is all about the conflict between the two tools.
My website went up minimally, however, now it is on a steady downward change, even though the number of alexa users has gone up, and the number of overall users has gone up. WTF? Any ideas?
http://www.vapropertiesinc.com
Thank you for your post. This is very interesting, because I’ve noticed exactly the same: Alexa gives me the information that 72.9% of my visitors come from India and 27.1% from other countries (without specification). This does not make me very happy since India is not my target market.
Fortunately I have more reason to believe Google Analytics. Their stats tell me that most of my visitors come from the United States, followed by Germany and the United Kingdom.